Saturn to go indie

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The largest shakeup in the history of the automotive world continues. The latest news from the front is that Saturn dealers are looking to buy the brand from GM - but the brand only, not any manufacturing capacity. When GM cuts off the models in 2011, Saturn would look for "future vehicles that match the Saturn Brand: fuel-efficient, safe, reliable and affordable." "Boring, plastic, and overpriced" actually fits the original Saturn better, while "Direct copies of European cars" fits the new Saturn. That said, there is something pretty sweet about Saturn's "no hassle" approach, and "tag price" shopping. With one Chinese car company already testing selling cars through Home Depot and other big-box retailers in Mexico (I'm serious), this could be a very good fit for a Chinese or Indian car company (or consortium of companies) looking to gain a massive distribution foothold in the US - and they offer cheap and quirky, which seems to be the Saturn way.

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