Jag + Land Rover need $1 billion

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Ford seems to have pulled off a very good deal selling Jag and Land Rover when they did (though at the time I will admit I was not sure), though the better deal would seemingly have been to get out of the auto industry altogether...

Tata motors - the Indian auto company which is the not very proud new owner of the two renown British name plates - is asking the British govt. for $1 billion in loans to keep the operations afloat. Jag and Land Rover are luxury brands, and with conspicuous consumption one of the first things to go in a crises, their sales have tanked (along with the rest of the auto industry, to be fair).

It does seem a little steep though, considering they are now owned by an Indian company, and only employ 15,000 workers in the UK. Sure, its a lot, but I am not sure even Gordon is going to step up to the plate on this one.

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