The Rise of Mobile Advertising

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The second amazing fact coming out of Amazon today is that the $115 Ad-supported Kindle is outselling the $140 normal Kindle. That means people are willing to save $25 in return for having to see some moderately annoying advertising on their mobile devices. Well, yeah, this has already been made pretty clear by the apple and android app stores - but that is kind of different, you can close the app and then no longer have to see the ads. In the case of the Kindle - advertising will become your screen saver. So when you lay your kindle down on the coffee table, you are going to get some great offers on new bedding or cheap tickets to Timbuktu.

I wonder then how long before other manufacturers hop onto this bandwagon. Ad supported phones are the most obvious next step - would you be willing to live with that?

Personally, I would just pay the damn $25. Or, better yet - buy a used one on eBay for $75...

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