Nokia: Hardware first, Software Second

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The world of the smartphone is increasingly becoming the world of software. When the iPhone first came out the really big deal was the software, not the hardware (though the hardware was a big step forward also). Since that point in time, software has caused phones to succeed or fail (with the exception of Palm, which failed due to idiotic marketing and sales practices). Android is now more popular than the iPhone, and people buy any Android phone because it is an Android phone, the specific hardware is now a secondary consideration.

Nokia seems not to have gotten the message. According to a software engineer there, all deadlines and requirements are set by the hardware people, and software is just sort of expected to fill in when needed. Hardware might be changed with no notice to the software people etc. No wonder that Nokia's US smartphone marketshare hovers around 3%, and that I cant think of anyone who actually has one. Until they let software come first, they will never get this one right.

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