Back in the day, there was a tiny little division of GM called Saturn. It's goal? Compete in the small car market with the imports which were wiping the floor with bow ties. Losing So, Saturn came along, and before it became a laughing stock, it actually made some really good cars for their time. It also had an interesting theory - a lot of car buyers, especially women, but mostly just because most men want to believe that a) they know about cars, b) they know how to negotiate a deal, and c) that paying $6,995 for the "Exclusive" package was a good deal and they didn't get talked into it by the sales guy, hate buying cars. Guess what Saturn was right. People flocked to the new brand, and they loved it. Saturn rallies were held, and even without topless tattooed women and excessive amounts of facial hair, they were more popular than Harley rallies. Winning What killed Saturn? Oh yeah - the UAW. Because Saturn had this special agreement with the un...